What Kind of Graphics Go Into a Professional Press Release?

Key Elements of a Press Release

A well-structured press release typically includes the following components:

Headline: A concise, IMCWIRE attention-grabbing title that summarizes the main news or announcement.

Subheadline (Optional): A secondary headline that provides additional context or detail.

Dateline: The date and location of the press release's issuance.

Lead Paragraph: Also known as the "lede," this introductory paragraph succinctly answers the who, what, where, when, why, and how questions related to the news.

Body: The main content of the press release, which provides additional details, quotes, statistics, and background information.

Quotes: Statements from key figures, such as company executives or experts, that offer perspective and credibility.

Boilerplate: A brief IMC WIRE section about the organization, including its history, mission, and contact information.

Media Contact: Contact details for a spokesperson or media relations person who can provide additional information or arrange interviews.

Visuals: Links to or embedded images, videos, or infographics that complement the release.


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