Mr. Kaepernick, who led the San Francisco 49ers to the Super Bowl after the 2012 season, became a
Nike Air Max 90 Mujer face of the social justice movement in 2016 after he began kneeling during “The Star-Spangled Banner” to protest
Nike Air Presto Mujer police violence against black people and racial inequality in the United States.His acts of protest inspired
Nike Air Presto Femme similar demonstrations from other professional athletes, but they came under fire from politicians including President
Nike Air Max 1 Femme Trump, who argued that they were disrespecting the country and the military, and some fans boycotted the N.F.L.“When you get into
Nike Air Presto Damen the game of commodifying social issues in a time of ultra-volatile global political sensitivity, you better create a department in
Nike Air Max 97 Womens your organization that does nothing all day and night but monitors and understands that state of play,” David A. Hollander, an assistant dean and associate professor at New York University’s Tisch Institute for Global Sport, said in an email.
After receiving no offers to join with a team after the 2016 season, Mr. Kaepernick accused the N.F.L. of
Adidas NMD Womens trying to keep him and a former teammate, Eric Reid, out of the league. In February, the two reached a surprise
Nike Air VaporMax Dames settlement with the N.F.L. The terms of the deal have not been disclosed.As part of his lucrative endorsement arrangement with
Nike Air Max 95 Dames Nike, Mr. Kaepernick appeared prominently in an advertising campaign celebrating the 30th anniversary of the company’s “Just
www.ranmoorpharmacy.co.uk Do It” slogan. In the wake of the ad, some consumers called for a boycott of Nike, while others destroyed their Nike products.But analysts said that Nike had not suffered financially from its association with an athlete who had become a symbol of the so-called Resistance movement.
“Pretty much every metric you can look at was positive for Nike — their social media
www.anamartinez.es mentions went up, their sales rose the week after, and they won a bunch of awards for the ad campaign,” said
Nike Air Pegasus 83 Femme Matt Powell, a sports industry analyst for the NPD Group. “They are clearly aligned with their core customer base — the
Adidas ZX 850 Mujer millennial and the Gen Z consumer — and if they have alienated others, those are not the folks who buy a lot of Nikes.”The decision to cancel the special Air Max shoe is a sign of Mr. Kaepernick’s power at Nike, said Americus Reed, a marketing professor
Adidas Superstar Mujer at the Wharton School at the University of Pennsylvania.But it can be risky for corporations to ally themselves with divisive brand ambassadors.